Saying no is radical. Women are taught to be agreeable, accommodating, and invisible in their needs. This talk confronts the fear and backlash women face when asserting boundaries or rejecting expectations. We unpack the cultural conditioning that makes saying no so difficult and look at how refusal is not just defiance, but an essential part of self-determination. With practical strategies and personal insights, we discuss how to cultivate the confidence to say no – without guilt or apology – and how structural change must accompany individual empowerment.