Everyone “knows” what quality is, even though its meaning may differ depending on the context. In a project, quality is about ensuring we are building the right product in conformance to the specified requirements to suit the customers’ needs. In recent years, digital transformations have brought major changes to processes and technologies. With the Industrial Automation in Manufacturing itself and emerging technologies in Manufacturing, the field of Quality Assurance (QA) is growing. QA Engineers may require additional technology knowledge, system understanding and coding experience. New QA approaches may need to be worked out to test efficiently and effectively. This session will dive into a strategic approach to collect possible QA topics and test ideas in semiconductor manufacturing as well as the QA impact on the outcomes of digital transformation projects.